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Privacy policy - key details

This privacy policy describes how Fresh Air Fitness protects and makes use of the information you give the company when you use this website.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page.

This website privacy policy was updated on: 30/06/2023

If you have any questions about this policy, please email or write to:

Fresh Air Fitness, Unit 2K, Albany Park, Frimley Road, Frimley, GU16 7PL

Registered in England, number: 416872

VAT number: 211561310


We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website.

We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

Controlling information about you

When you fill in a form or provide your details on our website, you will see one or more tick boxes allowing you to:

  • Opt-in to receive marketing communications from us by email, telephone, text message or post.
  • Opt-in to receive marketing communications from our third-party partners by email, telephone, text message or post.

If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:

  • Sign in to our website and change your opt-in settings.
  • Send an email to
  • Write to us at: Fresh Air Fitness, Unit 2K, Albany Park, Frimley Road, Frimley, GU16 7PL

We will never lease, distribute or sell your personal information to third parties unless we have your permission or the law requires us to.

Links from our site

Our website may contain links to other websites.

Please note that we have no control of websites outside the domain If you provide information to a website to which we link, we are not responsible for its protection and privacy.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.

Privacy Notice


This document refers to personal data, which is defined as information concerning any living person (a natural person who hereafter will be called the Data Subject) that is not already in the public domain.

The General Data Protection Regulation (GDPR) seeks to protect and enhance the rights of data subjects. These rights cover the safeguarding of personal data, protection against the unlawful processing of personal data and the unrestricted movement of personal data within the EU. It should be noted that GDPR does not apply to information already in the public domain.

Fresh Air Fitness is pleased to provide the following Privacy Notice:

Data Processing

Fresh Air Fitness collects and processes customer information in pursuance of its business activities and in this capacity is termed a ‘data processor’ in GDPR regulatory terms. When working exclusively as a data processor, Fresh Air Fitness will be acting on the instruction of its customer, and will work hard to ensure that the customer is fully GDPR compliant.

For customers who are representing a business or organisation, we do not require your consent to opt into receiving continued communications but you can opt out of the same by emailing or writing to us, see last section for full contact details.  Our processing activities are limited to those activities described in this document.

For customers who are not representing a business, we will not send unsolicited marketing material or emails to you.  We shall respond to any initial queries but we will not send follow up emails to you unless in response to any further request from you.  We shall only initiate contact once your intent is clear to enter into contractual negotiations.

Personal Data

Fresh Air Fitness uses the information supplied by you to provide quotations, make telephone contact following any request for information and fulfil order contracts. If you represent a business or organization we may occasionally email you marketing information, which Fresh Air Fitness believes may be of interest to you and your business interests but you can opt out of receiving this at any time.

In you making initial contact you are entering a dialogue with Fresh Air Fitness with a view to entering into, or considering whether to enter into, a sales contract with us.  This dialogue will continue until you either opt out (which you can do at any stage).  However, should we not receive any inbound contact from you over a period of 12 months, your account will become inactive and we will not contact you again unless you so request.

Some personal data may be collected about you from the forms and surveys you complete, or from records of our correspondence and phone calls and details of your requests via our website, including but not limited to personally identifying information like Internet Protocol (IP) addresses. Fresh Air Fitness may from time to time use such information to collect statistics about the general behavior of visitors to its website.

What data we gather

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information, such as postcode, preferences and interests
  • Website usage data

How we use this data

Collecting this data helps us understand what you are looking from the company, enabling us to deliver improved products and services.

Specifically, we may use data:

  • To improve the products and services we provide
  • To contact you in response to a specific enquiry
  • To customise the website for you

Fresh Air Fitness’ website uses cookies, which is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns to help Fresh Air Fitness identify and track visitors and their website access preferences. Fresh Air Fitness website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Fresh Air Fitness’ website.

Cookies and how we use them - what is a cookie?

A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

How we use cookies - we may use cookies to:

Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.

Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.

Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.

Store information about your preferences. The website can then present you with information you will find more relevant and interesting.

To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

Analyse and track which visits to our website result in sales. 

Enable Google to gather profile data in order to tailor advertisement campaigns.

Google Analytics

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as ‘digital analytics;. 

Google Analytics is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

This information also allows us to understand individual behaviours and needs more accurately. For more information on how google uses the data collected via this service, see  

Google Analytics enables a feature called Remarketing. This enables us to collect anonymous data about our interested users and provide them with targeted advertising through paid search advertising. This is never shared with third parties. You can opt out at any time by editing your ad settings by searching for Google Privacy Account Settings.

To opt out of being tracked via Google Analytics, you can also use Google’s opt-out browser add on:

Google Enhanced Conversions 

If you complete a conversion on our website, we may receive your email address, name, address and/or phone number. This data can be captured in our conversion tracking tags, hashed, sent to Google in its hashed form and then used to enhance our conversion measurement which tells us how many enquiries become customers.

The hashed data will be used in the following ways to improve our measurement:

To improve measurement of online conversions. Allows us to send hashed customer data from our website.  This data is then used to match Google accounts which were signed-in to when you engage with one of our advertisements so that Google can identify 

 This allows us to recover conversions that otherwise wouldn’t have been measured and improve bidding optimisation. 

Third Party Sites

We use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {Facebook, Twitter and LinkedIn}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

Controlling cookies

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

Any information Fresh Air Fitness holds about you and your business encompasses all the details we hold about you and any sales transactions including any third-party information we have obtained about you from public sources and our own suppliers.

Fresh Air Fitness will only collect the information needed so that it can provide you with a high level of service to meet your needs and expectations, to fulfil orders for the supply of goods and services or to provide relevant marketing material. We will not sell or broker your data to a third party.

Legal basis for processing any personal data

  • To meet Fresh Air Fitness’s contractual obligations to customers and to provide potential customers with information required for the proper consideration of a contractual agreement. 
  • To provide information regarding products and services to individuals representing businesses or organisations whom Fresh Air Fitness legitimately believes would be interested in the products and services offered and to respond to marketing or sales enquiries made by private individuals. 
  • To fulfil sales orders, including the administration of the warranty on goods sold.

Legitimate interests pursued by Fresh Air Fitness and/or its customers

To promote and market the products and services offered by Fresh Air Fitness to potential customers who are active in the sectors typically catered for by Fresh Air Fitness.


Fresh Air Fitness may on occasions, and only as part of the process of fulfilling orders or supplying services, be required to pass personal Information of customers, or their agents or actors, to its suppliers or agents. In these cases, only a telephone number and business title will be disclosed in order to protect the personal identity of the individual involved.  Fresh Air Fitness requires relevant suppliers and agents to agree to process this information based on our instructions and in line with requirements of this Privacy Notice and GDPR.

Fresh Air Fitness do not broker or pass on information without your consent. However, Fresh Air Fitness may disclose your Personal Information to meet legal obligations, regulations or valid governmental request. Fresh Air Fitness may also enforce its Terms and Conditions, including investigating potential violations of its Terms and Conditions to detect, prevent or mitigate fraud or security or technical issues; or to protect against imminent harm to the rights, property or safety of Fresh Air Fitness, its customers and/or the wider community.

Retention Policy

Fresh Air Fitness will process personal data during the duration of any contract and will continue to store only the personal data needed for five years after the contract has expired to meet any legal obligations. After five years any personal data not needed will be deleted.  Some data is required to be held throughout the period of the warranty of goods sold.  This will be limited to key account holder information agreed with you upon fulfilment of any order and you should inform us should these details change.

Data storage

Data is held in the UK using different (multiple) servers. Fresh Air Fitness does not store personal data outside the EEA.

Your rights as a data subject

At any point whilst Fresh Air Fitness is in possession of or processing your personal data, all data subjects have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply you have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that Fresh Air Fitness refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

Fresh Air Fitness at your request can confirm what information it holds about you and how it is processed

You can request the following information:

  • Identity and the contact details of the person or organisation (Fresh Air Fitness) that has determined how and why to process your data.
  • Contact details of the Data Protection Lead, where applicable.
  • The purpose of the processing as well as the legal basis for processing.
  • If the processing is based on the legitimate interests of Fresh Air Fitness or a third party such as one of its customers, information about those interests.
  • The categories of personal data collected, stored and processed.
  • Recipient(s) or categories of recipients that the data is/will be disclosed to.
  • How long the data will be stored.
  • Details of your rights to correct, erase, restrict or object to such processing.
  • Information about your right to withdraw consent at any time.
  • How to lodge a complaint with the supervisory authority (Data Protection Regulator).
  • Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.
  • The source of personal data if it wasn’t collected directly from you.
  • Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

To access what personal data is held, identification will be required

Fresh Air Fitness will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If Fresh Air Fitness is dissatisfied with the quality, further information may be sought before personal data can be released.

All requests should be made to or by phoning 01276 605986 or writing to us at the address further below.


In the event that you wish to make a compliant about how your personal data is being processed by Fresh Air Fitness or its partners, you have the right to complain to Fresh Air Fitness’ MD. If you do not get a response within 30 days you can complain to the Data Protection Regulator.

The details for each of these contacts are:

Fresh Air Fitness, attention of the Managing Director

Fresh Air Fitness

Unit 2k

Albany Park



GU16 7PL


Telephone 01276 605982 or email

Data Protection Regulator

Information Commissioner’s Office:

Telephone 0303 123 1113 or online:

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